bpv GRIGORESCU ȘTEFĂNICĂ advised Romanian retail media company FOOTPRINTS AI on investment by Catalyst Romania Fund II

bpv GRIGORESCU ȘTEFĂNICĂ advised the Romanian retail media company FOOTPRINTS AI (www.footprints-ai.com) on its latest investment round led by Catalyst Romania Fund II, with participation from Seedblink retail investors.

This round of investment aims to support the international expansion plans of Footprints’ AI-powered retail media platform, which helps offline retailers identify new potential customers and anticipate their consumer behaviour by analysing data from online and offline sources in a unified manner.

Our involvement in this investment round included advising the company and its founders on various legal and tax aspects related to the transaction’s negotiation, documentation and implementation.

“We have accompanied Footprints AI and its founders on their journey with business and legal advice since the early days of the company. We are glad to see that reputable investors believe in their vision, product and team. We are pleased to have been involved in this latest milestone and leverage both our transaction experience and our technology expertise to help the deal advance and complete,” said Cătălin Grigorescu, managing partner, bpv GRIGORESCU ȘTEFĂNICĂ.

“bpv GRIGORESCU ȘTEFĂNICĂ has been with Footprints AI since the beginning of 2017, providing us with the strategic expertise needed in a complex, new field where advanced technologies, data and AI define the future. Our partnership is natural, based on trust and shared vision, and choosing them for this new phase of our company came naturally”, said Dan Mărculescu, CEO; Footprints AI.

Our team included Catalin Grigorescu, managing partner and head of the technology transaction practice and Matei Tomi, associate in the corporate transactions practice.

Our Technology Transactions practice has been involved in some of the most prominent sector transactions recently, including:

▸ SARMIS Capital on the acquisition of Total Technologies to strengthen Smart ID’s position as a regional leader in the industrial technology and automation market;

▸ the private equity firm Omnia Capital on its investment in the digital shipping house Cargo Buddy;

▸ Creatopy and its co-founders in a $10 million Series A funding round;

▸ Softelligence and its shareholders in connection with its acquisition by the US company Encora Holdings Limited, part of the Encora Group;

the company VERIDION (formerly Soleadify), its founders, as well as the venture capital fund LAUNCHUB Ventures and other participants in a USD 6 million financing round;

▸ software and infrastructure company INCRYS in connection with acquiring information technology services company USOURCE;

▸ Innoship and its shareholders on the acquisition of a majority stake in Innoship by the private equity fund Abris Capital.

bpv GRIGORESCU STEFANICA advised the private equity firm Omnia Capital on its investment in Cargo Buddy

bpv GRIGORESCU STEFANICA advised the private equity investment firm Omnia Capital on acquiring 44.67% of Cargo Buddy, a digital shipping house launched in 2021. Cargo Buddy is the first digital shipping house in Eastern Europe, serving both businesses and individuals, while partially complementing courier services.

Our involvement in this transaction included advising the investor Omnia Capital on legal and tax issues related to the transaction’s structuring, documentation and implementation.

“After the takeover of road transportation company Dumagas, which was completed early last year, the investment in Cargo Buddy shows our client’s dedication to the development of the transportation sector. We are pleased that this new project values both our transaction experience and our market-leading expertise in the technology sector”, says Catalin Grigorescu, managing partner bpv GRIGORESCU STEFANICA.

“Cargo Buddy is a Romanian company that is competitive at European level, and our investment aims to increase our operational performance and offer better commercial conditions to our clients. As in the previous transactions, the collaboration with bpv GRIGORESCU STEFANICA has lived up to our expectations and helped us to close the transaction on the best possible terms”, says Matei Ladea, partner Omnia Capital.

Our team included Catalin Grigorescu, managing partner and head of the technology transaction practice and Matei Tomi, associate in the corporate transactions practice.

Our team’s expertise in Corporate Transactions practice is proven by our involvement in complex transaction closing, including:

  • Creatopy and its co-founders in a $10 million Series A funding round;
  • Softelligence and its shareholders in connection with its acquisition by the US company Encora Holdings Limited, part of the Encora Group;
  • Ziegler Group in its acquisition of HS Timber Productions in Sebes, Romania;
  • the private equity firm OMNIA CAPITAL in its acquisition of the road transportation company Dumagas from the private equity fund Bancroft;
  • the company VERIDION (formerly Soleadify), its founders, as well as the venture capital fund LAUNCHUB Ventures and other participants in a USD 6 million financing round;
  • software and infrastructure company INCRYS in connection with acquiring information technology services company USOURCE;
  • Innoship and its shareholders on the acquisition of a majority stake in Innoship by the private equity fund Abris Capital.